Brawn in the USA: TVR Cerbera can now be imported into America

American enthusiasts have a new route to enjoy some of the most iconic TVR production cars ever made. 

Based in Tucson, Arizona, TVR Garage is now offering original or restored examples of the TVR Cerbera to customers in the United States. 

It follows the launch of the TVR Garage brand at Monterey Car Week last year. The company was later featured on an episode of the Jay Leno’s Garage YouTube series.

Playing by the rules

Importing the best examples of the TVR Cerbera from the 1990s is made possible by the ‘25-year rule’, which is administered by the National Highway Traffic Safety Administration (NHTSA).

Legislation prevents vehicles younger than this being brought into the United States unless they meet specific ‘Show or Display’ exemptions. However, the passage of time now means Americans can enjoy the TVR Cerbera without limitation.

Due to the rolling nature of the 25-year rule, TVR Garage has a 10-year plan that will see Tuscan, Tamora, T350 and Sagaris models all become eligible to import

For now, the focus is on the Cerbera coupe, with customers able to choose between the 4.2- or 4.5-litre V8 versions. The TVR Garage website currently features a 1996 Griffith 500 for sale, too.

British beef in America

TVR Garage will offer dedicated servicing locations in Arizona, California and Florida, while also forging a partnership with UK-based specialists Str8six. This will allow TVR customers access to spare parts and engine-building expertise.

Gavin Bristow, co-founder of TVR Garage, said: “The TVR brand is a passion project for all at TVR Garage, born from a simple personal import to a young business bringing the oldest “new” brand to the US market”.

Andi Hughes, the other founder of TVR Garage, added: “Our aim is to provide to our customers an ownership experience as unique as the clients themselves. TVR offers an unrivalled motoring experience, providing a raw and visceral analogue connection that stirs all the senses. 

“In a world of uninspiring EVs, we wish to offer the dedicated driving enthusiast a pure driving experience in their downtime.”