A new classic vehicle initiative has been launched to help build a strong community amongst a diverse range of enthusiasts.
The Coffee & Chrome Collective is backed by insurance specialists Footman James, with plans for digital content and physical meets.
It hopes to support and engage with a wide variety of motoring enthusiasts, ranging from vintage motorcycle fans, through to classic off-roaders.
Bringing the community together
Plans for the Coffee & Chrome Collective have developed from previous Coffee & Chrome meets held by Footman James. These have proven to be popular family-friendly events, which Footman James now wants to bring to a wider audience over the next year.
The new Coffee & Chrome Collective will ‘recognise and salute the people who form the backbone of the automotive culture in the UK’. Along with actual in-person meets around the country, enthusiasts will also receive exclusive digital media content.
Harry Metcalfe, Footman James ambassador, said: “Classics and community go hand in hand. Without a thriving community, the joy of collecting classics wouldn’t be nearly as much fun as it is.
“Footman James’ commitment to bringing our community together with their popular Coffee and Chrome Collective, will help bring new (and old) friends together to celebrate our love for all things automotive and I cannot wait to get more involved.”
A positive effect on enthusiasts
Charlotte Moseley, head of marketing at Footman James said: “It’s always a joy to see enthusiasts from all corners of the classic world come together at the Coffee & Chrome meets.
“From vintage military vehicles to classic motorcycles and everything in between, our aim is to provide the classic community with others who share the same passions.
“With the introduction of the Coffee & Chrome Collective, we’re really excited to see it grow into something that will have a really positive effect on classic culture in the UK.”
The first Coffee & Chrome Collective meeting is planned for the Impney Estate in Worcestershire, on 3 July from 9am-1pm.
Attendance is free, with guests also receiving a free breakfast butty and complimentary parking.
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